Salesforce and AI: What’s the Buzz About Salesforce Einstein?

You may have seen the terms “AI” and “Machine Learning” (ML) being discussed everywhere lately. However, as developers meaningfully engage with Salesforce, what does it mean?

The answer is Salesforce Lewis! Think of Einstein as your smart, friendly AI assistant, integrated into the Salesforce framework to democratize AI. Now anyone can integrate AI capabilities into their Salesforce applications, whether they have a master’s in computer science or a Ph.D. in artificial intelligence. Really cool, right?

So, why should you, the developer, care about Einstein?
Well, let’s just start with it fundamentally increasing your effectiveness as a developer to create smart applications that predict, recommend, and automate. Here are a few reasons why Einstein will be the new must-have tool for Salesforce developers:

Helps to Improve User Experience: With Einstein’s data analysis and advanced automation in Salesforce, you, as a developer, can easily create easier to use and valuable apps for your customers. Positive user experience is directly related to satisfaction with customers.
Realizing the Value of Data: Einstein assists you in extracting relevant insights from your large amounts of Salesforce data, and converting data into intelligence.
Native to Salesforce: Existing solutions/services will allow you to use your existing data and workflows, which will be extremely helpful for Salesforce solutions.
Low-Ease: When we use Einstein in salesforce, it offers the built-in pre-trained models and low-code/no-code options for developers that allow you to jump right into AI. You don’t have to be an expert in machine learning!
Building Intelligent Apps: Real-World Examples
Let’s see how this whole Salesforce Einstein works in the real world! What exactly do developers do to use Einstein to create intelligent applications?

1. Predictive Sales and Services
As we can guess from the heading itself, have you ever thought what if you had an app that could predict or analyze which lead