Location Targeting in Google Ads: Best Practices
Google Ads, initially launched as Google AdWords in 2000, stands as a cornerstone in the realm of digital advertising. Developed by Google, this platform enables businesses to display advertisements across Google's vast network, including search results, YouTube, and partner websites. By leveraging a pay-per-click (PPC) model, Google Ads has democratized advertising, allowing businesses of all sizes to reach their target audiences effectively.