Digital Marketing and SEO Training,Digital advertising agency in Nigeria

What is the impact of generative AI on advertising?
The following are the benefits of generative AI in advertising:
1. Creative advertising
Generative AI is effective in producing high-quality, creative ads that are fun, catchy, and engaging. With compelling headlines, visuals, keywords and descriptions, advertisers can deliver remarkable marketing and shopping experiences for their customers. Many apps like Google now offer virtual-reality ads such as 3D shoe spins and virtual try-ons to help customers with purchase decisions.
2. Personalised experience
A great benefit of AI is that it enhances a personalised experience for consumers. It analyses consumer data and demographics, ensuring that ads deliver to the target audience. It also ensures that the content on each ad is tailored to the needs of the intended audience. This produces more relevant advertising for business owners and customers.