Decoding PSU: Full Form, Meaning, and Applications

Trade marketing focuses on building relationships with wholesalers and retailers to promote product visibility and drive consumer sales. Unlike consumer-focused marketing, it targets intermediaries within the supply chain. The strategy includes conducting market research, developing a comprehensive plan, participating in trade shows, and leveraging strong branding to differentiate products. Digital tools like affiliate marketing software, email campaigns, and social media ads are critical for engagement. Trade promotions, including discounts and incentives, encourage retailers to stock products. Examples of trade marketing events include CES and the Sweets & Snacks Expo, where manufacturers showcase products to distributors, enhancing market presence and boosting sales.